How did you enjoy that extra hour of sleep last week?
I hope you're surviving the darker evenings and enjoying some winter comforts!
As always, here is your round-up of the key stories from across the FMCG industry...
Just Essentials attracts new Asda shoppers
There's no surprise that as prices continue to rise, Aldi and Lidl continue to gain share and Private Label continues to grow. The key change this period is the turnaround of Asda who were able to bring 417,000 new shoppers into their stores in Q3. In Kantar's latest update, they attribute this growth to the popularity of the new value own label range "Just Essentials".
Christmas in Cost of Living Crisis
57% of shoppers say they expect to spend less on Christmas this year, with presents and decorations being the main area they are cutting back.
As a result, a third of us have started our Christmas shopping earlier than usual (with 16-34 year olds the most likely to get a head start).
Google searches for "toy sale" peaked 1 month earlier than last year and many retailers have been maximising this opportunity.58% of shoppers usually compare prices before making a purchase and are more aware of price comparison at times of increased expenditure.
Being present and easy to find on Amazon is key to winning at Christmas.
88% of shoppers have used Amazon to research products in the last 12 months, and it's the most popular choice for online research and shopping in the run-up to Christmas.
Are you ready for Black Friday? 🏷
Shoppers claim to have lost the love for Black Friday. 29% of people claim that the deals aren’t exciting and 20% say they believe the deals aren’t genuine.
Despite this - Black Friday continues to be a popular time to buy big-ticket items.
Last year, many were seeking out a good deal on an air fryer!
As the event has grown beyond one day, 51% of shoppers plan to spread their shopping out over the week.
People especially like access to exclusive deals, as we see a peak in searches for "leaked Black Friday deals".
Black Friday in the midst of a cost of living crisis means that while many people will be looking for a good deal, they will be cautious in scoping out a genuine bargain.
A Very Merry World Cup ⚽️🎄
The Christmas period might be a little different this year as 42% of shoppers follow the World Cup. 20% of shoppers plan to cut back on World Cup spending compared to previous occasions, with the majority of people agreeing they will prioritise Christmas spending.
We know from previous World Cups that shoppers may spend differently depending on their team's performance. If England or Wales do well, we could see increased confidence over the World Cup and Christmas period.
As shoppers look for ways to save even more money this Christmas, it will be a challenging time for many brands and retailers. If there is anything we can do to help you or your business - get in touch! Stay safe, well and positive. Ella.
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