Brrrrr.... it's starting to get chilly!
As many of us question if we can justify putting the heating on, there is plenty happening across the industry...
Aldi take the number 4 spot!
As grocery prices continue to rise, the average household is now expected to spend an extra £571 a year in the supermarket. Shoppers continue to look for ways to save money, resulting in growth for Aldi and Lidl the fastest growing retailers over the last few months. Both retailers have reached record levels of market share, and Aldi have overtaken Morrisons to become the 4th biggest supermarket in the UK. Want to know more about Aldi & Lidl? Check out my blog post: 6 things I learned from shopping in Aldi and Lidl.
Asda join the loyalty game 📱
A couple of months after launching their new loyalty scheme 'Asda rewards', their communication in-store is unmissable.
Its core message 'pounds, not points' taps into our ever-increasing need to save money.
There is also quite a bit of gamification on the app, in an attempt to make shopping fun. You can earn 'pounds' by buying certain star products or completing missions, such as buy 5 health & beauty products or spend £50 within a certain timeframe.
It is a little confusing and it seems you don't get much back unless you are a regular Asda shopper. It will be interesting to see if this is enough to encourage loyalty among their existing shopper base.
Asda can learn a few things from Tesco when it comes to keeping the benefits easy to understand, shoppers love the immediate saving they get with 'Clubcard Prices' and Tesco have seen share gains since launching this campaign.
Have you signed up to Asda Rewards? What do you think?
HFSS makes for a spooky Halloweeeeeeen 🍬
You might have noticed Halloween landed a little later in the major supermarkets this year.
Costumes and decorations could be found in stores like Home Bargains and B&M before the kids were even back at school.
In contrast, Tesco and Sainsbury's launched their Christmas capsule range in September, but delayed Halloween to keep their seasonal aisle focused on price messages.
In addition to concerns that shoppers will be cutting their spend, regulations are now in effect on where in-store retailers can feature products high in fat, salt and sugar. Halloween will be the first major event to face these new rules, so will be a good indicator ahead of other occasions.
Despite this, there is plenty of innovation from confectionery suppliers to keep the spooky season fun.
What are you and your family doing to mark the occasion?
As shoppers look for ways to save even more money, it will be a challenging time for many brands and retailers. If there is anything we can do to help you or your business - get in touch! Stay safe, well and positive. Ella.
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