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I believe that the people who buy and use our products should be at the heart of everything we do.

 

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I can help you immerse yourself into the world of your target consumer, through immersion workshops and qualitative shopper research.

SHOPPER & CONSUMER UNDERSTANDING

FOCUS GROUPS

Trying to get to the bottom of why shoppers are switching?

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Focus groups can highlight behaviours and causes that we can't see through data alone.

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It's important to understand the "why?" so we can get to the
"so what?"

IN STORE RESEARCH

What would drive a shopper to pick up your product?

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In store we can combine observation and in-depth conversations to get to the route of shopper behaviour.

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This can help us identify how to improve conversion in store.

REMOTE SOLUTIONS

Nothing beats meeting people face to face, but that's not easy these days.

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It's important to regularly connect with the people who buy your products and understand how they are feeling.

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Get in touch to discuss some remote ways to stay connected.

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Why work with me?

 

My expertise, curiosity and enthusiasm have consistently helped my clients...

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  • get to know the people they want to buy their product

  • understand what they are doing right and how to build on it

  • understand what they are doing wrong and how to fix it

  • find new growth opportunities

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