Insight & Category Manager | Strategic Projects

DO YOU HAVE A CHALLENGING QUESTION?

You know you need a point of view based on insight but you're not sure where to start.

I can work closely with the experts in your business to combine existing knowledge and new research to give you a succinct answer and actionable insight.

Contact me

STRATEGIC INSIGHT

Just some of the questions
I've helped my clients answer:

Big Picture

What are the macro trends affecting our business and how should they shape our strategy?

Future Trends

What will be the key growth drivers of our category in the next 5 years?

Vision

How do we turn our category vision into a clear activation plan?

Promotions

Which of our categories are most suited to Every Day Low Prices and how do we win in an EDLP environment?

Innovation

What can we learn from the category's biggest innovations and their launch activations?

Channel

What does our existing research tell us about the emerging channels in our category?

Online

What improvements can we make to our eCommerce content to convert more shoppers?

Brand

How can we turn around our brand's performance?

Why work with me?

My expertise, curiosity and enthusiasm have consistently helped my clients...

develop business winning strategies
find new growth opportunities
build strategic retailer partnerships
understand what they are doing right and how to build on it
understand what they are doing wrong and how to fix it

More about me

From the blog

5 ways to ensure your category strategy drives action 🎬

Should Category Managers be scared about AI? 👻

5 essentials for a Category Management Induction Plan 📋

Simplify the Complex and

Unlock Growth in Your Business...

Contact Me