About us
It’s our passion to turn data into something that can grow your business
At May Insight Solutions, we offer category management expertise to help FMCG brands turn data and insights into ideas that unlock real growth.
Whatever category you’re in, we’ll collaborate with your team to simplify the complex and create solutions that truly work for you.
Take a look at our services or get in touch. We’d love to hear from you!
“Hi, I’m Ella, Director and Founder of May Insight Solutions.
I started May Insight in 2019 to take my expertise to the next level, and to help a wider range of businesses unlock growth.
My career began in the retail team at IRI (now Circana), before I moved into Category Management and Strategic Insight roles at Alberto Culver, Unilever, and Mars.
My mission is to simplify the complex and unlock growth in businesses and their people. I believe that no two businesses are the same, which is why I focus on understanding your unique needs and tailoring my approach to deliver real impact.
Whether it's digging into the data or presenting in high-stakes retailer meetings, I love the variety and challenges that come with the job.
Fun fact? I run on tea, 5 or 6 cups usually get me through a typical work day.
To hear more about my journey, listen to my episode on the ARCast Podcast from the Category Management Association.”
We work in partnership with our clients to help them,
gain retailer listings
"Ella played a huge role in helping us both establish and later grow our grocery distribution. Ella created a clear category based argument for the role of Scrumbles on the shelves of key retailers that made it easy for buyers to say yes."
Aneisha Soobroyen
Scrumbles
"Ella’s very strong understanding of the retail landscape, quick grasp of business issues, attention to detail and clear delivery enable her to deliver work at an extremely high standard, and drive significant action within the business."
build their strategy
Katherine Gray
Unilever
…and much more
"Ella is like an extended member of the team, bringing category insight to the heart of all our internal and external conversations."
James Hemmings
Minor Figures