The Best of the Blog 2024 - what did you miss?
As the year draws to a close, we’ve rounded up our 5 most popular articles of 2024.
These are the posts you found most useful, shared the most, and kept coming back to.
Whether you missed them the first time or fancy a re-read, they’re packed with practical tips to help you kick off next year on the front foot.
Enjoy!
1. 5 PowerPoint tips you will wish you knew sooner 🖥️
Our most popular blog from this year shared some top tips that will save you loads of time and make your slides look more professional.
So many of you got in touch to tell us how excited you were to discover you can change all your fonts in one go - what a time saver!
2. 10 Category KPIs you should be tracking 📈
This blog was another big hit! It highlighted the key metrics your brand needs to track, and it even inspired us to review some of our own client work to make sure we were following our own advice.
It’s worth a read to double-check you’re not missing any important ones.
3. 10 Simple Tips for Data Visualisation 📊
This one’s my personal favourite! I’ve shared it a lot with the people I’ve been coaching this year because it’s packed with easy ways to make data clear and engaging.
If you want your visuals to tell a story and get people on board, this blog is a must-read.
4. What does FMCG stand for? Our Acronym Dictionary 📖
This is a must-have for anyone new to the FMCG industry! Inspired by our new starters, it’s probably our most revisited post of the year.
It comes with a free download that’s perfect for decoding all those acronyms and keeping handy for quick reference.
5. Build your Sell in story - 5 Red Flags to avoid 🚩
Speaking to a few retail buyers recently, I’m (only a little) shocked at how many brands are still guilty of these red flags when pitching.
If you want to avoid common pitfalls and set yourself up for better sell-ins next year, it’s definitely worth revisiting this one.
Thank you so much for engaging with our content and supporting our small business this year. It means the world to us.
A special shoutout to those of you who’ve suggested topics for 2025. It’s not too late to share your ideas, just reply to this email with anything you’d like to learn more about. I’ll do my best to include it in our plans.
Wishing you a fantastic end to the year,
Ella & the May Insight Team
We’re now hosting online bootcamps for Category Execs.
Our six week January course has filled up, but for information on future courses check out the link below!
December 2024