As the year draws to a close, we’ve rounded up our 5 most popular articles of 2024.
These are the posts you found most useful, shared the most, and kept coming back to.
Whether you missed them the first time or fancy a re-read, they’re packed with practical tips to help you kick off next year on the front foot.
Enjoy!
Our most popular blog from this year shared some top tips that will save you loads of time and make your slides look more professional.
So many of you got in touch to tell us how excited you were to discover you can change all your fonts in one go - what a time saver!
This blog was another big hit! It highlighted the key metrics your brand needs to track, and it even inspired us to review some of our own client work to make sure we were following our own advice.
It’s worth a read to double-check you’re not missing any important ones.
This one’s my personal favourite! I’ve shared it a lot with the people I’ve been coaching this year because it’s packed with easy ways to make data clear and engaging.
If you want your visuals to tell a story and get people on board, this blog is a must-read.
This is a must-have for anyone new to the FMCG industry! Inspired by our new starters, it’s probably our most revisited post of the year.
It comes with a free download that’s perfect for decoding all those acronyms and keeping handy for quick reference.
Speaking to a few retail buyers recently, I’m (only a little) shocked at how many brands are still guilty of these red flags when pitching.
If you want to avoid common pitfalls and set yourself up for better sell-ins next year, it’s definitely worth revisiting this one.
Thank you so much for engaging with our content and supporting our small business this year. It means the world to us.
A special shoutout to those of you who’ve suggested topics for 2025. It’s not too late to share your ideas, just reply to this email with anything you’d like to learn more about. I’ll do my best to include it in our plans.
Wishing you a fantastic end to the year,
Ella & the May Insight Team
We’ve got 3 spaces left on our online bootcamp for Category Execs.
If you’re looking to hit the ground running in January, it’s not too late to sign up.
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