There is no better time to think about your next retailer meeting…
Whether you’re an up-and-comer looking for your first major listing, or an iconic brand looking to list your latest innovation, you need a Category Led story to pitch to retailers.
Ultimately, it doesn’t matter how great your products are - all the buyer wants to see is what’s in it for them? Are you going to help grow their overall category? Make them look good? Help them to achieve their targets?
Listen to the Dig In Podcast 🎧
I'm excited to share that I recently had the opportunity to be a guest on the Dig In podcast. We discussed everything I’ve learned from using category data and consumer insight to build sell-in stories and pitch products to retailers.
If you're a category manager, brand manager, or part of a sales team, then this podcast episode is definitely worth a listen!
We covered some key strategies that can help you get buyers excited about your products and ultimately get them onto store shelves.
I hope you enjoy listening, let me know your own experiences or questions about building Category Led Sell in Stories and pitching to retailers.
Download the FREE CHECKLIST 📋
Wondering what to include in your presentation?
Planning for a retailer pitch is a daunting task, so I created this checklist to make it easy for you to get started.
Following this checklist means the content is the easy bit, and now you can focus on what you’re going to do with it!
Want more help creating your retailer pitch deck?
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