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Are you aligned with retailers’ new priorities? 👀
If your plans aren’t aligned, getting a yes from buyers just got harder.
10 Easy Ways to Personalise Your Retailer Pitch
Tailor your sell in story to increase your chances of success.
Build your Sell in story - 5 Red Flags to avoid 🚩
Avoiding these common pitfalls could be the difference between securing a partnership and getting lost in the shuffle.
Two things to do in your next retailer meeting 🤝
There's a mantra in category management that you might have heard before… “The shelves aren’t elastic”.
Facts vs Feelings - Pitching it just right 🤝
We all base our decisions on a combination of facts and feelings, and your buyer is no different.
Get to know your customer's customer 🛒
By gaining insights into your customers and how they shop, you can personalise your offering and your sales pitch to hit the bullseye for your buyer.
Pitch perfect: how to create a category led sell in story 📖
Learn how to create a story that will get your products on the shelves!
Use category insight to get your products on shelves 📊
Whether you’re an up-and-comer looking for your first major listing, or an iconic brand looking to list your latest innovation, you need a Category Led story to pitch to retailers.