Avoiding these common pitfalls could be the difference between securing a partnership and getting lost in the shuffle.

The key question to lay the foundation for any brand, big or small.

Let's explore the key month of the Islamic calendar and what it means for FMCG brands.

Step into your shoppers shoes to see how well your brand performs on grocery.com.

The Year of the Dragon holds great significance in Chinese culture. What opportunities could this year hold for your brand?

Take your PowerPoint skills to the next level with some easy tips that will make your slides look awesome and save you some time!

Here are 10 grocery trends you need to know to set you up for success in 2024.

Understand your shoppers and what drives them this Christmas season.

There's a mantra in category management that you might have heard before… “The shelves aren’t elastic”.

How are shoppers feeling this Christmas and what can you do to help manage their spend?

Taking a closer look at Kantar's recent 'Who Cares? Who Does?' sustainabaility study, and other pieces across the industry.

We take a look at five apps that can save you time and make your work life easier.

As summer comes to an end, it's a key time to attract new shoppers to your brand!

Take your Excel skills to the next level by learning some of my new favourite functions.

What is Tesco's 'Fit for Growth' and how should you prepare?

We all base our decisions on a combination of facts and feelings, and your buyer is no different.

By gaining insights into your customers and how they shop, you can personalise your offering and your sales pitch to hit the bullseye for your buyer.

Whether you're already on the exciting learning journey of AI or you are terrified of the concept of artificial intelligence - I'm here to reassure you that whilst it can’t replace your knowledge or expertise, there are lots of ways you can use it as a tool to make your life easier and your work stronger!