Whether you’re an up-and-comer looking for your first major listing, or an iconic brand looking to list your latest innovation, you need a Category Led story to pitch to retailers.

We take a closer look at how digital technology is transforming the shopping experience.

A look at what value means to shoppers amidst price inflation concerns.

Key trends to watch out for in 2023 that will affect FMCG brands and categories.

Lessons from 2022 and what they mean for 2023 in FMCG Grocery.

We're counting down the days, Christmas is almost upon us and we'll be spending more over the next few weeks than we typically would. To get you into the spirit, here are 8 Fun Facts about Christmas Shopping.

Why people shop in Aldi and Lidl. Value channel or discount grocery supermarket retailers.

We're counting down the days, Christmas is almost upon us and we'll be spending more over the next six weeks than we typically would.

Planning your next promotion or building your promo strategy? Here's a helpful checklist to get you started.

I've been lucky enough to come across many spreadsheet gurus throughout my career, every one with their own methods. I've picked up so many tricks and I'm still learning new capabilities to this day. There are some functions I couldn't function without.

Sharing my experience in going plastic free, and Loop, a service offering products in reusable packaging.

Tell a story that shows a retailer why they should list you!

As lockdown encourages us to look to eCommerce for our 'big shop', can we bring our top-up missions online too?

Because our lives are different we are shopping and consuming differently impacting many industries and categories.

In the last year, we've seen some notable changes in the loyalty card landscape. I wanted to take a look back at how the UK's love of loyalty came about and share some of the tactics retailers are using to keep their loyalty cards relevant.

Whether your insights budget is getting squeezed or you don’t have much to begin with, here are 8 free tools you should be using to create consumer insight on a budget.

As part of my effort to reduce the amount of plastic waste I produce, I tried switching 10 of my every day bathroom products for plastic-free alternatives. Here’s what I discovered.

I started shopping in Lidl two years ago and over time it has become a more regular feature in my shopping routine. Like others who adopted a discounter, there were a few reasons for my first visit.